Ismail Zein El Dine
Japan · International business
BUILDING BUSINESSES
BEYOND BORDERS.
Japan-based entrepreneur building companies, teams and brands across markets.
HELLO.
YOU’RE PROBABLY HERE BECAUSE YOU’RE CURIOUS ABOUT WHO I AM.
So, welcome. I made this page specifically to answer that question.
My name is Ismail Zein El Dine, and I’m the CEO & Chairman of Mirai Group Japan.
I know. That sounds very serious.
It’s NOT.
I’m Lebanese, and I’ve been living in Japan for more than 16 years.
OMG. I just counted that while writing this and I’m kinda shocked. I knew it had been over a decade, but I guess I never bothered to count.
Or maybe I’ve been avoiding it.
Anyway, to make this short: I’m a Lebanese guy in Japan making super cool skincare products, and I’m sooo good at it.
We made the world’s first dual-biopeptide essence. Very good for acne, by the way. You should try it.
I also made Majestic Skin, which is kinda my little baby. It contains 20% human stem cell and was created for anti-aging and wrinkles.
My kids call it “the pretty water.”
Anyway, I’m not gonna bore you with the science here. If you’re curious, check out what we make.
And if you’re curious about what I’m doing next, you’ll find all my socials below.
See ya.
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Today, in numbers
Offices and teams: Japan · Indonesia · India · Lebanon
Flagship creation
THE BRAND I’M MOST PROUD OF BUILDING.
MAJESTIC COSME
Majestic Cosme began with a question that came from my early R&D work: how far could skincare go if we approached it as biotechnology rather than conventional cosmetics?
Before Mirai Group Japan existed, I was researching stem-cell applications in skincare.
That work eventually became part of a much bigger ambition: to develop skincare technologies that don’t simply follow the industry.
Today, our goal remains the same: build technologies we believe can move skincare years ahead of conventional approaches.
FROM ZERO TO JAKARTA IN MONTHS.
We began selling in Indonesia on December 8, 2025.
We entered a market where we had to build our presence from the ground up.
Months later, Majestic Cosme had expanded across Jakarta’s premium retail landscape, built a substantial local team and developed a growing network of doctors supporting the brand.
It became one of the fastest market expansions I have ever led.
A working philosophy
KNOW WHEN TO GIVE UP.
Most business advice tells you the opposite.
“Never give up” sounds inspiring. But business is not supposed to be an extension of your ego.
I have learned that sometimes the smartest decision is to admit something isn’t working, understand why, and stop.
Don’t spend years protecting a failed idea simply because you already spent years building it.
Give up.
Learn.
Start again.
A different idea.
A different business.
A different market.
Persistence matters.
But knowing what is no longer worth persisting with can matter even more.
Current activity
IN THE FIELD.
Journal
FIELD NOTES
What I’m building, what I’m learning, and what I would do differently.
Next
THE NEXT MARKET
ALWAYS STARTS AT ZERO.
That’s what makes it interesting.
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